#Ted cruz meme bernie tv

For each candidate, we evaluated a week’s worth of messages and assessed how consistent they were with that candidate’s voice to ultimately define their authenticity.Īmericans, by the millions, ‘feel the bern,’ as the hashtag, #feelthebern, suggests. While authenticity is difficult to quantify, it’s critical for social media success. He may have hired his longtime friend and former caddy to lead social media for his campaign, but there can be no doubt is really Donald Trump. But while he falls flat on sentiment and engagement, Trump has more organic reach than anyone else in the race.Ī big part of how he’s built this impressive reach is through his authentic approach on social media, Twitter, in particular. Yes, messages mentioning Trump, our overall winner, were more frequently negative than those about any other candidate.

#Ted cruz meme bernie tv

The volatile scene at many of his events fuels the social media conversation and the crowds he attracts give the candidate the legitimacy he needs to book his next cable TV appearance.Īttention is the oxygen of a political campaign, and Trump is proving that it almost doesn’t matter what kind of attention it is. Trump tweets something inflammatory, and the controversy he provokes dominates the news cycle - helping the real estate tycoon drive attendance at his rallies. These three elements of his strategy are interdependent and mutually reinforcing. The Trump candidacy sits on a three-legged stool: large rallies, traditional media, and social media. Here’s how the 2016 presidential candidates stack up:ĭonald Trump isn’t just changing the way political campaigns use social media - he’s using social media to change the way politicians campaign. I asked my analytics team at Hootsuite to dig into the social strategies of the five remaining campaigns and score them out of 100 points based on five key categories of social performance.